Local Ground Yeonnam

Local Ground Yeonnam is a local culture festival staged in the alleys and neighborhood shops of Yeonnam-dong. It links Yeonnam-dong's distinctive spaces, shops and cultural content into one festival, offering visitors a new experience of walking, lingering and enjoying every corner of the alleys. Going beyond a festival you simply watch, it runs a variety of content such as flea markets, busking performances, hands-on programs and events so that local shops and visitors can meet and interact naturally. In particular, it combines Yeonnam-dong's free-spirited, stylish atmosphere and the picnic culture around the Gyeongui Line Forest Park with festival content, aiming to create an alley festival in the city that anyone can enjoy comfortably. It gives visitors a chance to discover new charms of Yeonnam-dong and gives local shops new visits and spending. Through a festival where local spaces, people, businesses and culture come together, it seeks to promote Yeonnam-dong's distinctive local culture and bring new energy to its alley shops.