Jeongdong Cultural Festival

The 28th Jeongdong Cultural Festival, hosted by the Kyunghyang Shinmun, will take place on October 16–17 in the Jeongdong-gil area of Jung-gu, Seoul. Jeongdong-gil, which stretches from the Kyunghyang Shinmun to the Seoul Museum of Art and on to Daehanmun Gate at Deoksugung Palace, served as the center of diplomacy, culture, and education during the Korean Empire and is a space where long-standing history and new culture coexist. This year’s festival, under the new concept “Neo-Jeongdong: Pan,” will present a contemporary reinterpretation of Jeongdong’s history and traditions. Over the two days, Jeongdong-gil will host a street parade featuring reinterpretations of traditional performances, as well as performances by contemporary artists whose work is rooted in traditional Korean music. Spatial installations made from rice straw and an F&B program will also be featured, transforming the entire Jeongdong-gil into a new “stage.”