Daejeon Bread Festival

The Daejeon Bread Festival is Korea's signature bread festival built on shared local benefit, where Daejeon's fine local bakeries and its neighborhood shopping districts all come out smiling. From nationally known brands such as Sungsimdang to skilled neighborhood bakeries tucked away in the back streets, 120 local small businesses take part as the festival's rightful main characters. On site, beyond the pleasure of tasting all kinds of freshly baked bread, it becomes a valuable place to open new markets by sharing the excellent flavor and philosophy of distinctive local bakeries. More than a simple consumer event, it leads to higher sales for small businesses and a revitalized old town commercial district, bringing warmth and energy to the local economy as a whole. With bread as the medium, it has established itself as Daejeon's own uniquely enjoyable festival of shared benefit, where residents, small businesses and visitors all come together happily.